Power of Video

Video is taking over the world because… IT JUST WORKS!!!

Online video engages website visitors in a way that text or pictures simply can’t & gets messages across quicker & more effectively. Video Content Marketing is a compelling & successful way to gain & hold the attention of your target audience, with marketing teams now using video marketing as their preferred medium to communicate with their audiences worldwide. As Dr. James McQuivey, Principal Analyst at Forrester Research famously said; “If a picture paints 1,000 words, then one minute of video is worth 1.8 million“.

So here are the bare facts:

  • In 2020, 79% of all internet traffic will be video related (Cisco.com).
  • Online video traffic increases by 100% (i.e. doubles) every year.
  • It’s now predicted that 89% of global internet traffic will be attributed to video consumption by 2023.
  • Over 150 million web users watch video online every single day.
  • Over 50% of all web users view at least one online video every single day.
  • Over 500 hours of video are uploaded to YouTube every single day.
  • There are over 500 billion video views on Facebook every single day.
  • Video is shared on social media 1200% more than posts containing plain text or links.
  • 58% of marketers plan to add video to their content strategy in 2020 if they haven’t previously done so.
  • Marketers who adopt video grow revenue 49% faster than non-video adopters.
  • Video is over 6 times more effective for conversion than any previous print & online method (b2bmarketing.net).
  • Enjoyment of a video ad increases brand association by 139%.
  • Video increases understanding of your product or service by 74% (Forbes.com)
  • Website visitors are 64% more likely to make a purchase after watching a product or service video.
  • Online retailers typically experience an increase of 44% in online sales after adopting video (Shoeline.com).

Every day we make 35,000 separate decision, so let’s make video one of them!

Still not convinced?? Well take five, grab a coffee & give this short White Paper a little read: The_Power_of_Video_Marketing_White_Paper